Best day of the week?

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Saturday is arguably the best day of the week. You can relax as the whole weekend stretches out in front of you. So what would be your ideal Saturday? First, i’d wake feeling refreshed and sit down to a long, lazy breakfast with the papers. Then, i’d pop out to meet friends or family and spend the afternoon catching a movie, seeing a good exhibition, finding a fab new shop or cafe, or generally just mooching about the streets of London.

With this in mind, The Times are attempting to capture the essence of a Saturday in their new outdoor campaign. Each execution features an image depicting quintessential Saturday moments as the strapline moves from “The Times” to “The Saturday”.

The result? Any campaign that makes me think fondly of my favourite day of the week and the way i choose to spend it gets the thumbs up from me. I may even splash out on the extra £1.10 while i’m at it…