Plan UK – Sponsor a Girl

The brief

To promote the experience of child sponsorship with Plan UK through the use of banner ads  that drive traffic through to a one off landing page.

The work

To promote the experience of child sponsorship with Plan UK, I wanted to focus on the unique bond that a sponsor forms with a child. Through letters, photographs and updates, sponsors get a real sense of the child’s character and how they are helping to improve their lives. The banners make good use of the expandable format, revealing a letter highlighting key issues and encouraging user interaction. The warm, childlike look and feel is carried through to the landing page where a visually bold call to action initiates the donation process.

The result

An eye-catching, engaging campaign that successfully reflects the positive effects of child sponsorship with Plan UK.