Department of Health

The brief

Not many people are aware of the real dangers of second hand smoke – so create an engaging poster campaign that health professionals will be proud to display in their surgeries.

The work

The overall campaign concept centres around the fact that 85% of cigarette smoke is invisible. One of the posters illustrates how a smoker might feel about second hand smoke, with the other reflecting a non-smokers attitude toward it.

The result

A stunning, well art directed set of posters that stand out against the usual doctors pin board littered with ‘health’ flyers and information.