As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as ‘The last place you want to go’ in the strapline, it cleverly echoes consumers’ perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]
Exciting, inspiring, fresh thinking for the online insurance company Protect my Bubble, helping them reach out to a brand new type of audience online.
3 examples of creative writing for the personas that are used to add value to a digital strategy and support the valuable work from the User Experience team.
A simple, on brand, benefit-led video to celebrate Norgren’s brand new Express delivery service.
Eye-catching, vibrant banner concepts to support the current ‘Gio Compario’ above the line TV campaign from Go Compare.