A Valentine’s Day apology

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Okay I admit it. The sight of another red rose or pink advert might make me want to die a slow, painful death. Yes, it’s Valentine’s Day. No, it’s not an excuse to throw every single cliche  known to man onto a poster. So thank you Droga5 for Puma Hardchorus. This hilarious piece of digital marketing gives blokes all over the country the chance to send an apology to their lover, just in case they have to forgo their celebration for – you guessed it, football. In short, it is Savage Garden’s ‘Truly, Madly, Deeply’ performed by a group of tough looking football fans. It’s smart, simple and for a lad’s lad, relatively sincere. And as a girl, notice that I’m commenting on this, not the latest brand to shove a hot guy on a baby pink background. Lovely.