Olay Total Effects

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The brief

To advertise new Olay Total Effects Wake Up Wonder with a website revamp and creative banner advertising.

The work

Wake Up Wonder is a revolutionary anti-ageing product from Olay and the client wanted to communicate the benefits of this product to their core audience of older women. I rewrote the website copy and various banner adverts to illustrate the revitalising effects of the product. These banners were also designed to support the TV and press executions.

The result
An attractive online campaign which talks directly to Olay’s core audience.