Curiculum Vitae

Claire Speedie

Claire Speedie

Senior Copywriter at Grand Union

London, United Kingdom

Current
Past
  • Freelance Copywriter at Stephen Francis Whitson
  • Freelance Copywriter at Memac Ogilvy DUBAI
  • Freelance Copywriter and creative team at LIDA
  • Copywriter and creative team at Kitcatt Nohr
  • Copywriter and creative team at WWAV
  • Copywriter placement at Joshua

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Education
  • Buckinghamshire Chilterns University College
Recommended
Claire has 7 recommendations 7 people have recommended Claire
Connections
212 connections
Industry
Writing and Editing
Websites

Experience

  • Senior Copywriter

    Grand Union

    (Privately Held; Marketing and Advertising industry)

    April 2010 — Present (4 months)

  • Senior Copywriter

    SixandCo

    (Privately Held; Internet industry)

    October 2009 — April 2010 (7 months)

    Max Factor, Diet Coke, Olay, Alfa Romeo, Aussie Haircare

  • Freelance Copywriter

    Freelance (Self-employed)

    (Self-Employed; Writing and Editing industry)

    September 2009 — October 2009 (2 months)

    Worked on several exciting projects varying from tone of voice and website critiques to rewriting existing website copy for some well-known brands.

  • Senior Copywriter

    Harvest Digital

    (Privately Held; Marketing and Advertising industry)

    August 2008 — August 2009 (1 year 1 month)

    Clients: NAVTEQ, 3M, Go Compare, RBS Plan UK, HR Access, Chevrolet, Tesco, Decathalon.

    Copy and concepts for NAVTEQ’s complete communications programme for Europe, including their first video banner and customer profiling campaign.

    Concepts and storyboards to support the brand new ‘Gio Compario’ ATL campaign with fresh jingle scripts.

    Collaboration with the Media team to deliver copy and concepts for Go Compare’s various insurance policies.

    Work with the Senior UE Architect to establish HR Access’ key brand messaging, before delivering compelling copy for a brand new website.

    Copy and concepts for Plan UK’s advertising, including the ‘Slumdog Millionaire’ sponsorship and copy for the entire site dedicated to the first ‘ecard’ initiative from Plan - Plan Post.

    Full copy for Chevrolet’s entire European ECRM programme.

    Various banner concepts to support Decatalon’s promotional microsites.

    Planning and strategy work for 3M Construction site, followed by copy and relevant messaging. Concepts strategy work for various 3M pitches including banners, viral and ambient ideas.

    Copy and concepts for Tesco Groceries to support the relevant media plan and ATL campaign.

    Copy and concepts for numerous pitches including The British Egg Council, AOL and The Disney Store, plus writing proposals to help the agency win new business.

  • Freelance Copywriter

    Stephen Francis Whitson

    (Marketing and Advertising industry)

    August 2008 — August 2008 (1 month)

    Clients: MORE TH>N, QVC, Bliss

    Copy and concepts for various MORE TH<N direct mail packs.
    Copy for QVC’s latest communications pack.
    Copy for inventive door drop for Bliss.

  • Freelance Copywriter

    Memac Ogilvy DUBAI

    (Public Company; WPP; Marketing and Advertising industry)

    May 2008 — June 2008 (2 months)

    Copywriter for Memac Ogilvy in Dubai. Flown out for an 8 week contract to launch the world’s first Islamic bank – Al Hilal Bank.
    Copy and concepts for entire BTL campaign.Press, TV script and radio copy for ATL campaign.

    Also asked to work on MBC1’s (Arabic TV channel) newest Ramadan campaign.

  • Freelance Copywriter and creative team

    LIDA

    (Privately Held; Marketing and Advertising industry)

    March 2008 — March 2008 (1 month)

    Clients: Vodafone, South West Trains

    Copy and concepts for Vodafone’s sponsorship of Madonna’s
    new single – 4minutes.

    Copy and concepts for pitch for new transport client – working with
    M & C Saatchi.

  • Copywriter and creative team

    Kitcatt Nohr

    (Privately Held; Marketing and Advertising industry)

    February 2004 — March 2008 (4 years 2 months)

    Creative Copywriter
    Virgin Holidays, LA Fitness, Samaritans, Department Of Health, VSO, Jobcentre Plus, John Lewis.

    Brand guardian on LA Fitness.
    Managing day to day concepts and communications, advising creative teams on tone of voice.

    Copy and concepts for posters, emails, direct mail, in-branch re-branding. Created brand new identity for introductory programme, ‘Kickstart’, following up with appropriate marketing materials.

    Brand guardian on Norwich Union Healthcare.
    Managing day to day concepts and communications, advising creative teams on tone of voice.

    Copy and concepts for direct mail, posters, door drops and brochures.

    Copy and concepts for all Virgin Holidays’ marketing - direct mail, posters, banners, emails, banners and ECRM newsletter.

    Copy and concepts for the first ever campaign aimed at employers for Jobcentre Plus. Wrote and produced very successful radio advert to support the campaign.

    Copy for the launch of a brand new John Lewis store and ongoing John Lewis newsletter.

    Copy and concepts for various Samaritans direct mail and posters briefs.

    Copy and concepts for the Department of Health’s anti-smoking campaign and various other direct mail packs.

    Copy and concepts for various direct mail and press briefs from VSO – the overseas charity.

  • Copywriter and creative team

    WWAV

    (Privately Held; Marketing and Advertising industry)

    January 2003 — March 2004 (1 year 3 months)

    Clients: Garnier, Lloyds TSB, British Gas, NSPCC

    Copy and concepts for Garnier’s direct mail communications
    Copy and concepts for Lloyds TSB’s direct mail
    Copy for British Gas’ quarterly newsletter – ‘House’
    Concepts for TTL pitch for NSPCC and concepts for direct mail.

  • Copywriter placement

    Joshua

    (Public Company; Marketing and Advertising industry)

    October 2002 — December 2002 (3 months)

    Clients: Zurich, The Post Office, NatWest

    Copy and concepts for Zurich’s latest campaign.
    Copy and concepts for The Post Office’s direct mail account.
    Concepts and headlines for NatWest pitch.

Education

  • Buckinghamshire Chilterns University College

    BA(Hons) Graphic Design and Advertising , Advertising , 1999 — 2002

Additional Information

Websites:

Groups:

  •    Travel & Tourism Industry Professionals Worldwide
  •    The Shelf 2010
  •    Graphics and Iconography