How to create powerful advertising

There’s been a serious lack of bold, courageous advertising around recently. Are clients losing their bottle in light of the economic crisis? Or are brands finding it hard maintaining a strong presence with so many competitors juggling for attention?

Not by the looks of these adverts for Timberland. I really like the art direction but especially the powerful headlines. The first boldly insinuates that even under economic threat , Timberland will last forever. The second cleverly plays to a common insecurity, turning it into an advantage for the brand.

It’s comforting to know that such heroic, brave, headlines are still being bought by clients and enjoyed by Copywriters alike!

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