How often do you come across a banner advert that’s worth talking about? Worth smiling over? Or even worth clicking and clicking and clicking? Well the new, innovative banner ad from Pringles does just that. It keeps your attention by involving you in a one sided converstation from which you can’t turn away. I found it strangely addictive, clicking right till the very end. But what I really love about this ad is that it takes banner space that most people ignore or find annoying, and turns it into a fun, engaging moment of play with the brand.
So how to measure it’s success? Simply by the word of mouth that it is drawing. Twitter in particular is becoming the barometer of the buzz – it’s how i found out about the ad in the first place.
And the real power it has? There’s no call to action, no button to drive you through to a website. Just good, old fashioned brand awareness. After all that clicking, i couldn’t help but crave some tasty potato snacks…proving that Pringles have hit the nail right on the head. Yum.
