As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as ‘The last place you want to go’ in the strapline, it cleverly echoes consumers’ perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]
When I was a student at university I would constantly dream of getting my first advert published in a magazine. I was so excited about the prospect of seeing my own ideas and words in ink, I didn’t even consider how advanced media technologies would be by then. The first ever video advertisement will be [...]
“I am floating on cream and fudges pieces. The giraffe seems unconcerned. He smiles and continues to read the newspaper. On I stride on toffee cookies and brown sugar. Wallowing. The red queen offers vanilla and almonds. The universe opens and swallows me whole.” Was the Copywriter responsible on dissociatives or just having a good [...]
How often do you come across a banner advert that’s worth talking about? Worth smiling over? Or even worth clicking and clicking and clicking? Well the new, innovative banner ad from Pringles does just that. It keeps your attention by involving you in a one sided converstation from which you can’t turn away. I found [...]
There’s been a serious lack of bold, courageous advertising around recently. Are clients losing their bottle in light of the economic crisis? Or are brands finding it hard maintaining a strong presence with so many competitors juggling for attention? Not by the looks of these adverts for Timberland. I really like the art direction but [...]
