Advertising

Wednesday, July 1st, 2009

Once you click you can’t stop

How often do you come across a banner advert that’s worth talking about? Worth smiling over? Or even worth clicking and clicking and clicking? Well the new, innovative banner ad from Pringles does just that. It keeps your attention by involving you in a one sided converstation from which you can’t turn away. I found [...]

Monday, June 29th, 2009

How to create powerful advertising

There’s been a serious lack of bold, courageous advertising around recently. Are clients losing their bottle in light of the economic crisis? Or are brands finding it hard maintaining a strong presence with so many competitors juggling for attention? Not by the looks of these adverts for Timberland. I really like the art direction but [...]

Wednesday, June 3rd, 2009

A camcorder, pint and killer idea

With brands such as T Mobile condoning social phenomenons like flashmobbing in their ads, i just want to express how much i love this turn towards cheap, everyman style production. We’ve all been watching Youtube for years, so it’s surprising it’s visual language hasn’t been harnessed before now. Despite the fact that ads like ‘Life’s [...]

Friday, May 8th, 2009

Boobed?

Should women with larger boobs pay more than those with a more modest pair? Only the best brands can admit they were wrong. They may have boobed, but Marks and Spencer have been extremely quick to the mark by apologising to the nation in Metro this morning. A brilliant example of topical advertising in repsonse [...]

Thursday, March 19th, 2009

Fresh injection for spring

So everyone knows that Dubai is obesessed with shopping. You just have to see the size of The Mall of Emirates to believe it. Y&R Dubai have taken this passion as the inspiration for their brand new Harvey Nichols campaign. I wasn’t too sure what to make of it at first – but its simplicity [...]

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