Category Archives: Digital news

Whoah, Bodyform’s on form!

Most of us will remember the catchy screech of the Bodyform advert song from the nineties, ‘Whoaaaah Bodyform, Bodyform for yoooooou!’, but would you be willing to give the artist’s husky tones a run for their money? In a brand new integrated campaign, Bodyform is launching the search for a new voice to bring back [...]

Kraft sign up the velvet voice from the streets

Remember the golden-tongued web phenomenon Ted Williams? The 53 year old homeless man, once an alcoholic, who was filmed at an Ohio roadside pitching his now famous radio tones? Well, Kraft have just used him to record their new advert which aired on ESPN on Sunday 9th January. That’s the power of YouTube. After his [...]

What can console the Australians? Oh a cheap BA flight will do…

Australians all over the world must be crying into their Fosters right now. So well done to OgilvyOne London for dreaming up their latest online Ashes campaign for BA. While the boys were busy bowling and batting, BA were asking Aussies to do the unthinkable – cheer on England. Why? Because the more the English [...]

If Facebook ruled the world…

…it would look a little something like this. I watched The Social Network recently and even though Mark Zuckerburg is said to have been displeased at his negative portrayal, it successfully documents his rise to fame and fortune. 6 years later and Facebook is the No 1 social phenomenon. But have you ever wondered how [...]

Converse takes the next step

Have you ever browsed a funky footwear catalogue and wished you could try the shoes on, right there and then? RG/A New York have developed a new Augmented Reality app for Converse which allows you to do just that. Just point your phone at your foot for a virtual indication of some pretty trendy kicks. [...]

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