Barcode Warehouse wanted to introduce a brand new exciting product to the market - their slick looking point of sale system. I helped create three message pillars - ‘Works with you’, ‘Grows with you’, ‘Made for you’ - which all messaging would sit under. The aim was to completely simplify the message and product benefits for the customer - being very clear and transparent about what the USP was. The fact that it is easy to use and will streamline management processes to save businesses time and money. The copy worked together with a simple, curved design highlighting the key messages in an eye-catching way.