Yesterday I indulged in purchasing a glorious girlie glossy. Sometimes I do this on a whim, normally when I am craving some gossip. Grazia’s headline ‘Our amazing 3D issue’ immediately jumped out at me. Could they be the first female glossy to dip their toes into the augmented reality world? The idea is that you can unlock exclusive, hidden content via your webcam or iPhone – making their cover star, Florence Welsh sing and dance. I especially liked the 3D view of some particularly cute summer ankle boots. A nice idea in theory, but very poorly executed. The activation squares just act as a trigger to play video content. It doesn’t actually generate the translucent 3D images augmented reality is now so famous for. A touch disappointing! Still, a great novelty, and one which certainly quenched my thirst for fashion gossip even more so than normal. Go team Grazia! 

