A stupid idea that’s er, genius

Why waste your life sitting in front of a computer when you can waste it in a park? This is the most recent thought from Diesel’s ‘Be Stupid’ campaign. They organised an event in Berlin called Facepark which asked attendees to come baring a cardboard version of their Facebook profile – bringing their digital life into the real life. Then they watched as people laughed, talked and conversed via the home-made statuses. Then they made a video about it and even designed a fun microsite. The result? A hilarious way to make a statement in a rapidly digital-driven world. A massive thumbs up from me.

Diesel Facepark microsite