As a passionate cheese lover, I appreciate anything that illustrates its delicious qualities. My favourite ads are those from Cathedral City, mainly because they focus on the vulnerability experienced when smelling melted cheese. Something I know plenty about.
Now, Albion has created a set of press adverts for Tickler cheese to demonstrate how precious it really is. With the strap “Cheddar so precious you won’t want to taste a crumb”, the ads feature fictional characters bartering a crumb of cheddar for various high-value items, which they then use to buy a whole pack of Tickler.
I love how the ads take on a historical feel with the old English style art direction, reflecting the unique and distinctive flavour of the cheese. A brave move, but one that pays off – I’ll be trying it as soon as I can get to the nearest supermarket.