Kick-ass campaign

Has anyone seen the latest campaign from Diesel? True to their latest marketing strategy – ‘Be Stupid’ (I’d love to meet the planner who dreamt up that one), we’re treated to various videos, ads and manifestos that pledge the simple thought – Diesel trainers are good for arse-kicking.

You’ve got to love a brand that comes right out with the truth. Yes, it’s true Diesel shoes aren’t good for running. Diesel is different. Diesel is stupid and stupid doesn’t run from anything. Stupid kicks arses.

You’ve got to admit it, kicking the arse of someone who deserves it feels good. Especially when you’re wearing trainers that look as good as Diesel’s do. This campaign makes me happy. Anyone want to lend me their arse? :)

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