Unstoppable La Senza goes shoppable

La Senza has launched a new campaign on Facebook today which allows users to purchase bikinis directly from a short film. The online video, by Karmarama, shows several women emerging from the sea wearing La Senza bikinis. But before you dismiss this as another ‘James Bond’ style moment, think again. The film is actually shot on a nudist beach and starts off with some pretty odd looking characters playing ping pong. There’s a hot lifeguard looking extremely uncomfortable at the view he faces – resorting to flexing his biceps.  That is of course, until several women clad in La Senza bikinis strut out of the water. The old people’s reactions on the beach are worth watching it till the end – a great touch for what is a very entertaining way to purchase a bikini. The models then tackle the lifeguard to the ground, ending on the line ‘Be bold’. Facebook is a sensible choice for this popular female brand whose core 18-24 year old target audience spend most of their time there. Oh yes, and the soundtrack – Punching on a Dream by Naked and Famous – is pretty nice too. Well done La Senza!

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