Australians all over the world must be crying into their Fosters right now. So well done to OgilvyOne London for dreaming up their latest online Ashes campaign for BA. While the boys were busy bowling and batting, BA were asking Aussies to do the unthinkable – cheer on England. Why? Because the more the English score went up, the more the price of flights between Sydney and London went down. This was proudly displayed in scoreboard with a live feed displaying the crucial points.
The campaign ran on Australian sites only, like the Sydney Morning Herald. And it’s strap line, “Do something you never thought you would do. Cheer on England”, certainly offered some sort of comfort for the disgruntled Aussies in the face of defeat. Just as well really.