Thirsty work

Has anyone seen the new, limited-edition Cola-Cola can designs especially for summer? Working within their back-to-basics rebran, they make use of the printed red can to create summer-related objects such as a beachball, pair of sunglasses and line of surf boards. Nice idea, simply executed. The BBQ can is my favourite!

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How to create powerful advertising

There’s been a serious lack of bold, courageous advertising around recently. Are clients losing their bottle in light of the economic crisis? Or are brands finding it hard maintaining a strong presence with so many competitors juggling for attention?

Not by the looks of these adverts for Timberland. I really like the art direction but especially the powerful headlines. The first boldly insinuates that even under economic threat , Timberland will last forever. The second cleverly plays to a common insecurity, turning it into an advantage for the brand.

It’s comforting to know that such heroic, brave, headlines are still being bought by clients and enjoyed by Copywriters alike!

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Urban ceramics

I ventured down to Brick Lane on Sunday for the annual Car Boor Fair @ The Old Truman Brewery. There were plenty of stalls and original ideas to keep me amused – but i really loved the new jewellery designers and artisits i discovered. One photographer – Alice Mara – takes the most stunning pictures of the urban landscape and uses a computer to enhance their surreal appeal. She then transfers them onto plates, mugs, bowls and serving dishes so you can display a little piece of London at home whenever you wish. Like mini, decorative forms of art they are instantly recognisable with familar streets and skylines.

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A camcorder, pint and killer idea

With brands such as T Mobile condoning social phenomenons like flashmobbing in their ads, i just want to express how much i love this turn towards cheap, everyman style production. We’ve all been watching Youtube for years, so it’s surprising it’s visual language hasn’t been harnessed before now. Despite the fact that ads like ‘Life’s for sharing’ elude to being genuine and homemade, they successfully manage to borrow that vibe without appearing too intrusive.

So why aren’t more of the big brands doing it just as successfully? Usually the ad industry is the first to rush headlong into the next craze, yet there seems to be very little work that is Youtube-esque. A great example of this is Carlsberg’s funny announcement to a football fan at one of his team’s games.

http://www.youtube.com/watch?v=CL_EdFfmAYU

Offline, i’m pretty sure creative teams would opt for selling a film idea requiring a traditional shoot over a Youtube idea that just needs a handy cam and some free time after your 3rd pint in the pub. Digital are always trying to explore new avenues and unique ways of talking to users, and this low budget style of production is perfect for that. It makes the brand experience that little bit more believable and instantaneous.

I’d certainly Tweet about a piece of communication that targeted me specifically. Sometimes, maybe that’s all the advertising you need.

Fossil fuel

There’s a story in Metro this morning about a fossil that’s been hailed as the ‘missing link’ in human evolution. The animal, which lived 47 million years ago, has traits of non-human creatures and primates. As always, Google have been quick of the mark and paid tribute to the discovery on their homepage. Just another example of forward-thinking from the internet giants. :-)

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