Pleasure Hunt? My pleasure!

The internet it full of pleasures, just waiting to be sought out. But have you tried the latest form of viral pleasure?

Magnum Pleasure Hunt is a flash based interactive game which allows you to control the Magnum Woman as she hunts down chocolate bonbons. Collect as many as you can in the quickest time possible. The clever part though, it appears as if she is literally running across the internet – across a YouTube page, diving onto a Dove website (where she drops her towel suggestively behind a banner), and driving a Saab out of their graphic visual. The detail of these mock brand pages is incredible, with embedded video content, cool graphics and mock brand identity.

And all this while still using real footage of the Magnum woman. Shot on a green screen obviously, but it’s astonishing how seamlessly all these elements have been put together. The result feels like you’re floating through the internet. After completion each user is asked to share their score on Facebook and Twitter – ensuring the best possible social reach. With non stop surprises on the way, this game is bound to be a viral hit and win the campaign a few awards in the process.

Go on, have a go! You can play the game here

Will you fall for Lynx’s charms?

Angels dropping into a train station? Now that’s pretty awesome. On the 5th March Lynx bravely took on one of the industry’s most coveted technologies – Augmented Reality. Promoting their new Excite range, Lynx brought to life their Angels theme by asking people to look up at the digital billboard above. Commuters were then greeted by a scantily clad angel who they could interact with. Not the most original idea in the world, following Lynx’s well trodden creative territory of ‘The Lynx Effect’, but it confirms they do know their target market very well (most of the male passers by chose to ‘dry hump’ the angel for a laugh). Top marks however for the relevant use of this technology on the unsuspecting public. Up until now, Augmented Reality has merely been a plaything of the geek world, or on the wish lists of creatives desperately trying to sell their concepts into clients (myself included). But if these falling angels are anything to go by, we could be seeing alot more ficticious characters stepping into the real world very soon.

Whoah, Bodyform’s on form!

Most of us will remember the catchy screech of the Bodyform advert song from the nineties, ‘Whoaaaah Bodyform, Bodyform for yoooooou!’, but would you be willing to give the artist’s husky tones a run for their money?

In a brand new integrated campaign, Bodyform is launching the search for a new voice to bring back their iconic song. The Facebook application, called ‘Release your Whoah’, acts like a mini talent show – on the lookout for the next star. The entrants must upload videos of themselves singing the signature tune, so the public can then vote on their favourite.

Supported by an advertising campaign on Spotify, the Facebook application hopes to bring the ‘Whoah’ into the 21st century, making it utterly relevant for the modern young woman. A perfect example of a classic advertising campaign gone social. Love it.

How to get stitched up at The Empire State Building…

…without setting foot in New York. It’s simple genius with these beautiful stitched illustrations by Peter Crawley. So original, they delicately depict the kind of detail you thought only possible with a fine liner. The work ranges from highly technical pieces like ‘Empire State Building’ to minimalistic creations like ‘Owl’. Hand crafted with a just needle, some cotton thread and watercolour paper, each piece is a finely executed work of art. If my blog had a ‘like’ button I’d press it right now.

Do you have a memorable brand page on Facebook?

Everyone wants to get their brand noticed on Facebook. But exactly how is the best way to do it? And are you killing your chances with your current brand behaviour?

If you’re doing it right, your users will be smiling and coming back for more. Otherwise, you’re just filling up space on Facebook that could be used for more engaging conversation.

Here are some tricks I’ve picked up from some some pretty successful digital agencies. Because it makes sense to understand exactly how to use Facebook, right?

Number 1 – Stay on Facebook

If you go to all the time and effort of creating  a cool creative campaign on Facebook, why take the user away the minute they’re hooked? Content that opens in new links outside of Facebook only succeeds to create a disjointed user journey. If people want to use something – why make them leave Facebook to do it? Facebook is where they talk, laugh and plan their lives. Don’t make the mistake of assuming your site is more relevant to them than it is.

Number 2 – Straight talk

The Facebook concept is easy to understand. But all too often I am confused as to what I am being asked to do on brand pages. The most successful pages lead with a strong, clear call to action. It may sound simple, but the best campaigns all do it.

Number 3 – No TV ads

While big budget TV ads are super cool on the big screen, they don’t belong on Facebook. Facebook is a place for exciting users with interactive video. Plonking a big bucks advert on Facebook seems like a wasted opportunity, especially when the really interesting stuff is buried in the user comments, posts and videos.  So create fun videos that engage the user, asking them to participate. Or for showcasing your products in a new, innovative way.You’ll get far more likes if you give your users credit for doing what they do best, interact with each other.