When I was a student at university I would constantly dream of getting my first advert published in a magazine. I was so excited about the prospect of seeing my own ideas and words in ink, I didn’t even consider how advanced media technologies would be by then.
The first ever video advertisement will be published in a magazine in September and I’m sure it won’t be long before this unique technology flies over the continent to media land in the UK. And with 40 minutes of video memory, there’s plenty of time to tell a brand story.
A defining moment in the history of advertising and a sure sign that in this increasingly competitive market, advertisers have realised that it is more important than ever to create attention for their product.