Al Hilal Bank

The Brief

To come up with a full strategy and campaign idea to assist the opening of Al Hilal Bank Dubai’s very first entirely Islamic depository.

The work

Al Hilal Bank is the very first bank to provide modern day banking necessities that adhere to and respect the ethics and morals of Islam.
The campaign idea uses well-crafted copy to convey this message, combining it with strong, dynamic photography of everyday people who represent individuals who want the freedom of an ethical bank account.

As well as working on the above the line posters and TV ideas, I managed and wrote the entire below the line offering, including three separate account leaflets and brochures, in-branch material and promotion literature for the launch itself.

I wrote everything in English, which was then translated into Arabic by an Arabic Copywriter.

The result

The launch of Al Hilal Bank consisted of many presentations and promotions in the city centre of Dubai itself. The poster side of the campaign drummed up enough support to drive thousands of intrigued people to the opening day and presentation in the city hall.