Aussie Haircare
The Brief
To advertise Aussie’s Limited Edition of one of their most popular collections. The bottles themselves are transformed using influences from some of Australia’s hippest design.
The Work
The pages on the Collection section of the website proudly display the fresh, new bottles and designs. There are also print and press executions to support the Limited Editions and celebrity endorsed ‘style tips’. The Aussie tone of voice is bold and brave, whilst communicating in a way that’s completely understood. It’s colloquial, whilst giving a hint of things to come. The Aussie chic doesn’t follow the crowd, she creates her own crowd.
The result
This bright, bold work is as colourful as the bottles themselves so I have high hopes for it! The pages themselves don’t go live till Summer ’10 but you can get an idea of where it’ll sit from the design on this page.
