Auto Trader
The brief
To drive awareness of Auto Traders’ Dealer Portal – the unique online service that provides various advantages for Car dealers.
The work
Each of the creative executions focus on one particular service. So whether it’s the Call Tracker option that tracks potential customers, Auto Trader Visual which showcases your stock for maximum visibility, or Response Tracker which tells you which of your adverts are performing the best, the customer can digest the main benefits in a clear and logical manner.
The result
Strong, dynamic banner adverts that successfully draw attention to Auto Trader’s new Dealer Portal service.
