Chevrolet
The brief
Chevrolet needed to launch their brand new saloon the Cruze to the Eworldwide market with a well thought out digital marketing strategy and ECRM programme.
The work
A vast programme of emails that begin with a teaser, then full campaign to launch the saloon, expanding on the features and benefits of a test drive. There is also a generic welcome email that gets sent out to customers once they buy a brand new Chevrolet with details of how to begin their Chevrolet adventure! Each set of email copy was translated into 19 different languages ensuring Chevrolet get complete worldwide exposure.
The result
A strong, dynamic set of emails that echo the sophistication and charm you get from a Chevrolet.
