Department of Health

The brief

Not many people are aware of the real dangers of second hand smoke so create an engaging poster campaign that health professionals will be proud to display in their surgeries.

The work

The overall campaign concept centres around the fact that 85% of cigarette smoke is invisible. One of the posters illustrates how a smoker might feel about second hand smoke, with the other reflecting a non-smokers attitude toward it.

The result

A stunning, well art directed set of posters that stand out against the usual doctors pin board littered with ‘health’ flyers and information.