Drinkaware
The Brief
Take the Drinkaware brand and within the exciting realms of Social Media, build image, perception and relationships that will increase the recognition the of the brand and turn it into an understanding of it’s role in and relevance to the consumer.
The work
Our Social Media ideas are designed to create buzz around Drinkaware and it’s programmes through activities that prick the conscience of consumers, leading to potential behaviour change and education about alcohol use and mis-use.
The result
A campaignable and scalable idea that can act as a jumping point for any further Social Media ideas.
