HR Access
The brief
To take the research and planning document from User Experience that provides insight into the outsourced HR and payroll landscape, and use it to form a basis for crafting all of HR Access’ outsourced messaging.
The work
A 6-page mini-site aimed at propelling HR Access onto the HR market and position them as a lead player in the industry.
I worked very closely with the Senior User Experience Architect on the team to decipher the key messages that would be most effective in the UK marketplace. I then spent time creating and crafting the copy, whilst developing a friendly, helpful and reassuring tone of voice for the brand.
The result
A meaningful, targeted and competitive campaign aimed at elevating the HR Access brand to help them stand out against their competitors.
