Jobcentre Plus
The brief
Jobcentre Plus wanted to target employers specifically, highlighting the key benefits of choosing candidates with their services.
The work
A huge campaign was created consisting of posters, direct mail, and a large follow up fulfilment pack including mouse mats and post it notes. I particularly enjoyed crafting the copy because it tested the boundaries of the clients comfort zone ending up with compelling, clear copy that truly does their services justice.
The result
A coherent suite of communications that really elevate the Jobcentre Plus brand, and are a thousand miles from the drab, dull adverts the public are usually exposed to.
