King of Shaves
The brief
To create an engaging online campaign to support the above the line campaign “Technology of Bendology” which consists of press, 48 sheets and TV.
The work
Test the technology of Bendology
This route takes the offline strategy and executes it online by asking the user to simply “test” the theory of bendology. How? With clever, interactive banners, fun online games and a jam-packed microsite that holds a funny viral of Uri Geller testing the bendology of the new Azor.
For a less irritating shave
Most brands domineer the razor market with garish communications, so why not subtly use this to our advantage? By designing a clean, simple microsite that clearly states the benefits of the razor, we can successfully reflect the proposition of the Azor and King of Shaves brand. The Social Media ideas compliment this concept, offering the microsite as a place to escape the oversaturated technology market.
Ban bad beards
This route completely focuses on the effect of the Azor. With the help of an Azor you can avoid your facial hair getting out of control and risk fitting into one of the proposed categories on the microsite. The idea is people can post their own photos, “shame or shave”.
The result
Engaging concepts that not only answer the specific deliverables of the brief, but push the boundaries of creativity with some fun digital ideas too.
