Max Factor Glam Nation
The brief
To create a live application on Facebook for Glam Nation – Max Factor’s new social media campaign.
The work
Glam Nation asks users to join by uploading a glam picture to the glam gallery, where each photo will be rated by users. The ones with the highest votes got though to the judging on Cosmopolitan, when one lucky finalist will win an exclusive photo shoot with Cosmopolitan! I wrote the whole application, from the introduction copy and instructions, right through to the continuous Facebook status updates throughout the campaign.
The result
16, 653 fans, thousands of entrants into the competition and a strong brand presence on Facebook! We’re still waiting the lucky winner!
