Max Factor
The Brief
Max Factor are launching a brand new mascara called Lash Extension Effect. They wanted to use banners and any other online media recommended to fully engage the consumer with the product benefit.
The Work
I created a banner designed to cleverly demonstrate the main product benefit of Lash Extension Effect Mascara. The banner displays numerous mascaras that increasingly fill the banner from corner to corner. The result is a very effective and an eye-catching way to illustrate the product.
To accompany the banner, an email and microsite were designed which gives us even more room to talk about the fantastic product benefits. The microsite also allows us to link back to Max Factor’s Youtube channel – exposing traffic to the engaging video tutorial content found there.
The result
It’s actually too soon to say, but watch this space! To see the work live, visit the Lash Extension Effect microsite
