Plan – Slumdog Millionaire
The brief
In light of the much celebrated Slumdog Millionaire film, the publicity which followed was frantic. Some of the film’s stars generously donated a lump sum to Plan UK so they can continue to orchestrate their valuable work within the world’s poorest slums of India. Plan UK wanted to make people aware that even the film’s stars and Director Danny Boyle look to Plan UK as the name they can trust.
The work
I created eye-catching banners that linked directly to a landing page that explains in much more detail how Plan are putting the donation money to good use. The donation that is pumping cash straight back into the issues highlighted by the film. It also links directly back to the film, taking valid quotes from Danny Boyle’s interview and explaining not only how the film is changing lives, but how people can too if they get involved.
The result
A bright, colourful campaign that plays on the film’s hopeful message, showing how Plan are helping to create real change in India’s real slums. The landing page does a great job of elaborating on the key elements of Plan’s work and helping the donor see exactly where their money will go.
