Tesco groceries
The brief
To create a memorable banner campaign that elevates Tesco within the online groceries sector. It needs to be simple and direct just like the brand itself.
The work
All the concepts are straight to the point and quick to digest. The first takes items of food and cleverly uses them to create well-known online icons. The second focuses on one of the main consumer benefits that you don’t need to leave the house if you shop online. The third creates a parallel between shopping offline and online with online coming out on top.
The result
Sweet little banner adverts that play on the main benefits of shopping online whilst keeping the cheeky tone that Tesco have successfully adopted offline.
