Thorntons Direct
The brief
Create an engaging campaign that will drive traffic to Thorntons online store encouraging them to buy chocolates for friends and loved ones.
The work
The concepts are clean, simple and focus on the true value of eating Thorntons chocolates, the taste. The 10-second TV adverts are designed work as quick teasers, with the emails and in store postcards developing the concept and supporting the main message.
The result
A soft, subtle campaign successfully illustrating the pleasure that comes with devouring Thorntons chocolates, and how sending a loved one some can sometimes benefit yourself too!
