Virgin Holidays
The Brief
Design a direct mail pack designed to encourage young families to book a holiday to Walt Disney World Resort in Florida.
The work
The pack consists of a compelling letter plus a mini, illustrated fairy tale book that tells the story of a family who took a trip with Virgin Holidays.
The result
A beautiful piece of direct mail that takes a well-known children’s pastime bringing it to the forefront of people’s minds. With Walt Disney World, everyday is like a fairytale!
