Everyone wants to get their brand noticed on Facebook. But exactly how is the best way to do it? And are you killing your chances with your current brand behaviour? If you’re doing it right, your users will be smiling and coming back for more. Otherwise, you’re just filling up space on Facebook that could [...]
Has anyone seen the latest campaign from Diesel? True to their latest marketing strategy – ‘Be Stupid’ (I’d love to meet the planner who dreamt up that one), we’re treated to various videos, ads and manifestos that pledge the simple thought – Diesel trainers are good for arse-kicking. You’ve got to love a brand that [...]
As a passionate cheese lover, I appreciate anything that illustrates its delicious qualities. My favourite ads are those from Cathedral City, mainly because they focus on the vulnerability experienced when smelling melted cheese. Something I know plenty about. Now, Albion has created a set of press adverts for Tickler cheese to demonstrate how precious it [...]
For a while now I have been an enthusiastic fan of The TrendWatch – a blog hosting the collective posting of FullSix’s Designers, Strategists and Consultants. It’s great for musing over a cup of tea first thing in the morning. So imagine my delight when the Executive Creative Director in the UK asked me to [...]
Then call the Apology Line! This art project, set up by Will Bridges and James Lees, is designed to get the UK public to open up – literally. People responded in their hundreds by leaving messages on an answering machine. My particular favourite comes from a bumbling young gentlemen apologising for occasionally taking his girlfriend for granted. [...]
