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	<title>Spacebarspeeds &#187; banner</title>
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		<title>The last place you want to go?</title>
		<link>http://spacebarspeeds.com/my-inspiration/the-last-place-you-want-to-go/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/the-last-place-you-want-to-go/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:05:36 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[digital news]]></category>

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		<description><![CDATA[As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as &#8216;The last place you want to go&#8217; in the strapline, it cleverly echoes consumers&#8217; perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]]]></description>
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