Tag Archives: big idea

Win the NYC Marathon (well, 60 feet of it)…

Ever wondered how you’d fair up against a Champion Marathon runner? Well the people of New York got their chance thanks to an advert for Asiacs by Vitro agency. Over the New York City Marathon weekend, a huge a 60 foot video wall was installed in a major subway station. The public were invited to [...]

Pretty, pretty London Town

How beautiful is this? London’s familiar shape is very clearly made up from thousands of tweets and Flickr photographs. Eric Fischer has come up with this new way to visualise Twitter and Flickr data and the result is this stunning image of London. The red dots are Flickr pictures, the blue dots Tweets, the white ones [...]

Converse takes the next step

Have you ever browsed a funky footwear catalogue and wished you could try the shoes on, right there and then? RG/A New York have developed a new Augmented Reality app for Converse which allows you to do just that. Just point your phone at your foot for a virtual indication of some pretty trendy kicks. [...]

Kick-ass campaign

Has anyone seen the latest campaign from Diesel? True to their latest marketing strategy – ‘Be Stupid’ (I’d love to meet the planner who dreamt up that one), we’re treated to various videos, ads and manifestos that pledge the simple thought – Diesel trainers are good for arse-kicking. You’ve got to love a brand that [...]

Cheese ads that tickled me

As a passionate cheese lover, I appreciate anything that illustrates its delicious qualities. My favourite ads are those from Cathedral City, mainly because they focus on the vulnerability experienced when smelling melted cheese. Something I know plenty about. Now, Albion has created a set of press adverts for Tickler cheese to demonstrate how precious it [...]