I’m reading a very thought-provoking book at the moment. ‘Can I change your mind?’ by Lindsay Camp dissects the art of persuasive writing. It focuses on getting your audience right and the rewards associated with making every single word count. As Lindsay shrewdly points out, “Bad writers worry about whether the reader will understand them. [...]
For a while now I have been an enthusiastic fan of The TrendWatch – a blog hosting the collective posting of FullSix’s Designers, Strategists and Consultants. It’s great for musing over a cup of tea first thing in the morning. So imagine my delight when the Executive Creative Director in the UK asked me to [...]
Then call the Apology Line! This art project, set up by Will Bridges and James Lees, is designed to get the UK public to open up – literally. People responded in their hundreds by leaving messages on an answering machine. My particular favourite comes from a bumbling young gentlemen apologising for occasionally taking his girlfriend for granted. [...]
As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as ‘The last place you want to go’ in the strapline, it cleverly echoes consumers’ perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]
“I am floating on cream and fudges pieces. The giraffe seems unconcerned. He smiles and continues to read the newspaper. On I stride on toffee cookies and brown sugar. Wallowing. The red queen offers vanilla and almonds. The universe opens and swallows me whole.” Was the Copywriter responsible on dissociatives or just having a good [...]
