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	<title>Spacebarspeeds &#187; Copywriting</title>
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		<title>Can I persuade you to read this blog post?</title>
		<link>http://spacebarspeeds.com/my-inspiration/can-i-persuade-you-to-read-this-blog-post/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/can-i-persuade-you-to-read-this-blog-post/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 12:32:55 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=1218</guid>
		<description><![CDATA[I’m reading a very thought-provoking book at the moment. ‘Can I change your mind?’ by Lindsay Camp dissects the art of persuasive writing. It focuses on getting your audience right and the rewards associated with making every single word count. As Lindsay shrewdly points out, “Bad writers worry about whether the reader will understand them. [...]]]></description>
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		<title>Trendwatcher to Trendwriter</title>
		<link>http://spacebarspeeds.com/my-inspiration/trendwatcher-to-trendwriter/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/trendwatcher-to-trendwriter/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:29:51 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[Digital news]]></category>
		<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[Speedie thoughts]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=782</guid>
		<description><![CDATA[For a while now I have been an enthusiastic fan of The TrendWatch &#8211; a blog hosting the collective posting of FullSix&#8217;s Designers, Strategists and Consultants. It&#8217;s great for musing over a cup of tea first thing in the morning. So imagine my delight when the Executive Creative Director in the UK asked me to [...]]]></description>
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		<title>Something on your mind?</title>
		<link>http://spacebarspeeds.com/my-inspiration/something-on-your-mind/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/something-on-your-mind/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 20:15:40 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Fun stuff]]></category>
		<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[fresh ideas]]></category>
		<category><![CDATA[offline]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=670</guid>
		<description><![CDATA[Then call the Apology Line! This art project, set up by Will Bridges and James Lees, is designed to get the UK public to open up &#8211; literally. People responded in their hundreds by leaving messages on an answering machine.Â My particular favourite comes from a bumbling young gentlemen apologising for occasionallyÂ taking his girlfriend for granted. [...]]]></description>
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		<title>The last place you want to go?</title>
		<link>http://spacebarspeeds.com/my-inspiration/the-last-place-you-want-to-go/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/the-last-place-you-want-to-go/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:05:36 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[digital news]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=600</guid>
		<description><![CDATA[As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as &#8216;The last place you want to go&#8217; in the strapline, it cleverly echoes consumers&#8217; perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]]]></description>
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		<title>Got the munchies?</title>
		<link>http://spacebarspeeds.com/advertising/got-the-munchies/</link>
		<comments>http://spacebarspeeds.com/advertising/got-the-munchies/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:36:47 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[My inspiration]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=285</guid>
		<description><![CDATA[&#8220;I am floating on cream and fudges pieces. The giraffe seems unconcerned. He smiles and continues to read the newspaper. On I stride on toffee cookies and brown sugar. Wallowing. The red queen offers vanilla and almonds. The universe opens and swallows me whole.&#8221; Was the Copywriter responsible on dissociatives or just having a good [...]]]></description>
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		<title>Word up London</title>
		<link>http://spacebarspeeds.com/my-inspiration/word-up-london/</link>
		<comments>http://spacebarspeeds.com/my-inspiration/word-up-london/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 13:50:25 +0000</pubDate>
		<dc:creator>Speedie</dc:creator>
				<category><![CDATA[My inspiration]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://spacebarspeeds.com/?p=32</guid>
		<description><![CDATA[I found this wicked piece of typography the other day&#8230;much better than a normal map and a treasure trove of London areas.]]></description>
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