Why waste your life sitting in front of a computer when you can waste it in a park? This is the most recent thought from Diesel’s ‘Be Stupid’ campaign. They organised an event in Berlin called Facepark which asked attendees to come baring a cardboard version of their Facebook profile – bringing their digital life [...]
Okay I admit it. The sight of another red rose or pink advert might make me want to die a slow, painful death. Yes, it’s Valentine’s Day. No, it’s not an excuse to throw every single cliche known to man onto a poster. So thank you Droga5 for Puma Hardchorus. This hilarious piece of digital [...]
As a Copywriter, I think it is my duty to comment on the latest adverts from Dixons. I adore them. By openly acknowledging Dixons as ‘The last place you want to go’ in the strapline, it cleverly echoes consumers’ perceptions. As the meaning of the ad sinks in, you first feel guilty for your negative [...]
When I was a student at university I would constantly dream of getting my first advert published in a magazine. I was so excited about the prospect of seeing my own ideas and words in ink, I didn’t even consider how advanced media technologies would be by then. The first ever video advertisement will be [...]
I celebrated some of my work at this month’s Creative Showcase @ The Hospital. It was great to applaud an example of banner work that pushes a client to it’s limits – especially for a charity. And it’s always good to see what other agencies are up to.