Last night Twitter exploded with the buzz surrounding Sapient Nitro’s Idea Engineers music video. Was it real? Was it a joke? Are they insane? The real talk though, isn’t about whether Sapient in the states take life this seriously (I sat in shock open-mouthed throughout), but around how one little video can cause so much [...]
Angels dropping into a train station? Now that’s pretty awesome. On the 5th March Lynx bravely took on one of the industry’s most coveted technologies – Augmented Reality. Promoting their new Excite range, Lynx brought to life their Angels theme by asking people to look up at the digital billboard above. Commuters were then greeted by [...]
Most of us will remember the catchy screech of the Bodyform advert song from the nineties, ‘Whoaaaah Bodyform, Bodyform for yoooooou!’, but would you be willing to give the artist’s husky tones a run for their money? In a brand new integrated campaign, Bodyform is launching the search for a new voice to bring back [...]
Remember the golden-tongued web phenomenon Ted Williams? The 53 year old homeless man, once an alcoholic, who was filmed at an Ohio roadside pitching his now famous radio tones? Well, Kraft have just used him to record their new advert which aired on ESPN on Sunday 9th January. That’s the power of YouTube. After his [...]