La Senza has launched a new campaign on Facebook today which allows users to purchase bikinis directly from a short film. The online video, by Karmarama, shows several women emerging from the sea wearing La Senza bikinis. But before you dismiss this as another ‘James Bond’ style moment, think again. The film is actually shot [...]
Australians all over the world must be crying into their Fosters right now. So well done to OgilvyOne London for dreaming up their latest online Ashes campaign for BA. While the boys were busy bowling and batting, BA were asking Aussies to do the unthinkable – cheer on England. Why? Because the more the English [...]
Have you ever browsed a funky footwear catalogue and wished you could try the shoes on, right there and then? RG/A New York have developed a new Augmented Reality app for Converse which allows you to do just that. Just point your phone at your foot for a virtual indication of some pretty trendy kicks. [...]
Then call the Apology Line! This art project, set up by Will Bridges and James Lees, is designed to get the UK public to open up – literally. People responded in their hundreds by leaving messages on an answering machine. My particular favourite comes from a bumbling young gentlemen apologising for occasionally taking his girlfriend for granted. [...]
Okay I admit it. The sight of another red rose or pink advert might make me want to die a slow, painful death. Yes, it’s Valentine’s Day. No, it’s not an excuse to throw every single cliche  known to man onto a poster. So thank you Droga5 for Puma Hardchorus. This hilarious piece of digital [...]
