La Senza has launched a new campaign on Facebook today which allows users to purchase bikinis directly from a short film. The online video, by Karmarama, shows several women emerging from the sea wearing La Senza bikinis. But before you dismiss this as another ‘James Bond’ style moment, think again. The film is actually shot [...]
Angels dropping into a train station? Now that’s pretty awesome. On the 5th March Lynx bravely took on one of the industry’s most coveted technologies – Augmented Reality. Promoting their new Excite range, Lynx brought to life their Angels theme by asking people to look up at the digital billboard above. Commuters were then greeted by [...]
Most of us will remember the catchy screech of the Bodyform advert song from the nineties, ‘Whoaaaah Bodyform, Bodyform for yoooooou!’, but would you be willing to give the artist’s husky tones a run for their money? In a brand new integrated campaign, Bodyform is launching the search for a new voice to bring back [...]
Australians all over the world must be crying into their Fosters right now. So well done to OgilvyOne London for dreaming up their latest online Ashes campaign for BA. While the boys were busy bowling and batting, BA were asking Aussies to do the unthinkable – cheer on England. Why? Because the more the English [...]
Have you ever browsed a funky footwear catalogue and wished you could try the shoes on, right there and then? RG/A New York have developed a new Augmented Reality app for Converse which allows you to do just that. Just point your phone at your foot for a virtual indication of some pretty trendy kicks. [...]
