For a while now I have been an enthusiastic fan of The TrendWatch – a blog hosting the collective posting of FullSix’s Designers, Strategists and Consultants. It’s great for musing over a cup of tea first thing in the morning. So imagine my delight when the Executive Creative Director in the UK asked me to [...]
I indulged in a performance of King Henry VIII on Saturday night @ Shakespeare’s Globe. It was a truly majestic. I studied Shakespeare at school, but I don’t remember it being like this. I remember being fascinated with the language, but spent most of my time trying to decipher what the characters were saying. This [...]
There’s an interesting article in the Royal Mail’s magazine for marketers this month on how Direct Mail is often overlooked as the most straightforward form of communication. The hint is in the name – a letter from one named person to another. It shrewdly points out that if you run an advert apologising for a [...]
