Simple shoes

I noticed this advert in the Metro this morning. The beauty brand Simple have branched out into shoes. Using materials such as organic cotton, hemp, recycled rubber and carpet padding, they aim to provide us with sustainable shoes that you can live with. With the current market feeling over saturated with ‘credit crunch’ type messages, each brand screaming for attention, this is a welcoming breath of fresh air.

Their visual style is clean and fresh with a colourful, contemporary twist. They even make sure their selling space is as sustainable as possible with polished concrete floors, low VOC paints, tables made from compressed paperboard and screen prints on stretched organic cotton canvas. And with earthy, organic touches like bike wheels, wicker chairs and bamboo adorning the sanded floorboards, it’s mouth-wateringly good.