A big idea to answer the real worries and concerns of Fleet Managers, offering trusted advice from the experts

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The Brief

How do you help a leasing company get noticed in a highly competitive world which exudes sales language?

The answer is by being completely honest and truthful about what you are offering. The client’s research showed that Fleet Managers weren’t put off by cost, but the jargon and technical language some leasing companies use. They have real worries, real concerns, and just want to speak to someone they know they can trust. This campaign aimed to strip away the complexities of LeasePlan’s offering and bring it back to good old-fashioned customer service.

Hire Me

Are you ready to breathe life into your brand tone of voice?