Zirtek Ireland

A clever content strategy, talking directly to the audience in the right way.

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The Brief

How do you give a pharmaceutical brand cut-through in a cluttered and traditionally boring marketplace?

Zirtek is one of the leading Pharmaceutical brands in Ireland. But with all medical topics, the subject matter can be a little dry. The challenge is communicating in a way that engages with audience, without overtly selling which could put them off.

Hay fever can be very debilitating, and successful treatment will enable the ‘sufferer’ to enjoy the summer, not dread it. This is the sentiment the brand campaign and content focus on – encouraging people to get outside and enjoy the great outdoors.

The campaign is fully supported by a clear and direct content strategy – talking directly to mums through blog-related articles housed on the Zirtek Ireland website. The helpful and personable content focuses on the positive benefits of using an efficient allergy treatment. Customers are driven to the content via social media advertising – which helps the website become an allergy hub – a place to keep coming back to for more ideas, inspiration and tips on how to make the most of the great outdoors.

You can visit the Zirtek website here.

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