As a passionate cheese lover, I appreciate anything that illustrates its delicious qualities. My favourite ads are those from Cathedral City, mainly because they focus on the vulnerability experienced when smelling melted cheese. Something I know plenty about.
Now, Albion has created a set of press adverts for Tickler cheese to demonstrate how precious it really is. With the strap “Cheddar so precious you won’t want to taste a crumb”, the ads feature fictional characters bartering a crumb of cheddar for various high-value items, which they then use to buy a whole pack of Tickler.
I love how the ads take on a historical feel with the old English style art direction, reflecting the unique and distinctive flavour of the cheese. A brave move, but one that pays off – I’ll be trying it as soon as I can get to the nearest supermarket.
Why waste your life sitting in front of a computer when you can waste it in a park? This is the most recent thought from Diesel’s ‘Be Stupid’ campaign. They organised an event in Berlin called Facepark which asked attendees to come baring a cardboard version of their Facebook profile – bringing their digital life into the real life. Then they watched as people laughed, talked and conversed via the home-made statuses. Then they made a video about it and even designed a fun microsite. The result? A hilarious way to make a statement in a rapidly digital-driven world. A massive thumbs up from me.
How many times have you stumbled upon a deserted place and stopped to take it all in? The silence. The mystery. The history that lies there. Well Reginald Van De Velde, a photographer from Belgium explores just that. He takes pictures of abandoned places, places that would normally be overlooked, or discarded as ruined, and captures the moment on camera. He is one of many people in the world with a shared love for these atmospheric spaces. ‘Urban Exploration’ celebrates inhabited sites which harbour a sense of untouched beauty. Take a look at Reginald’s Flickr feed, and you’ll see why the photographs are so bewitching.
For a while now I have been an enthusiastic fan of The TrendWatch – a blog hosting the collective posting of FullSix’s Designers, Strategists and Consultants. It’s great for musing over a cup of tea first thing in the morning. So imagine my delight when the Executive Creative Director in the UK asked me to become a regular contributor! Last week I wrote my very first piece, and you can read it by visiting www.thetrendwatch.com.
Remember when writing a letter wasn’t just to say thank you? When picking up a pen wasn’t just for hasty reminder notes? While the world has made a logical transition to keyboards, there is something rather magical about your own handwriting style. Like it or not, the need for a a fine liner, or a fountain pen just isn’t the same when you have fancy fonts and whizzy laptops to turn to. Pilot have intuitively recognised this by creating a microsite which allows you to create your own handwritten font to use online. So no more impersonal emails, unsightly signatures and boring presentations. Just design your type (using a Pilot pen of course), take a photo of it with your webcam and then use the clever tools to adjust it on screen. Ta da! A Thoroughly unique handwritten font, no one else in the world can lay claim to. Now you can truly say “I wrote the entire thing!”
